A dive into the development and media aspects behind a succesful activation,
leaving smiles on faces.
At the 2025 United Cup, Kia partnered with SNAP SNAP to deliver an engaging fan activation centered around personalized player cards. This initiative allowed attendees to create custom cards representing their favorite countries, enhancing their event experience. Activation Overview:
- Microsite Interaction: Fans accessed a dedicated microsite where they could input their name and select a country they wished to represent.
- QR Code Generation: Upon submission, the site generated a unique QR code corresponding to the personalized player card.
- On-Site Printing: Attendees presented their QR codes at the Kia booth, where SNAP SNAP facilitated the printing of the custom player cards on-site.
- Multiple Entries: The microsite allowed users to create additional cards for friends or family by repeating the process, ensuring a shared and memorable experience.
This activation seamlessly blended digital interaction with tangible takeaways, reinforcing Kia's commitment to innovative fan engagement at major sporting events.
At the 2025 United Cup, Kia partnered with SNAP SNAP to deliver an engaging fan activation centered around personalized player cards. This initiative allowed attendees to create custom cards representing their favorite countries, enhancing their event experience. Activation Overview:
- Microsite Interaction: Fans accessed a dedicated microsite where they could input their name and select a country they wished to represent.
- QR Code Generation: Upon submission, the site generated a unique QR code corresponding to the personalized player card.
- On-Site Printing: Attendees presented their QR codes at the Kia booth, where SNAP SNAP facilitated the printing of the custom player cards on-site.
- Multiple Entries: The microsite allowed users to create additional cards for friends or family by repeating the process, ensuring a shared and memorable experience.
This activation seamlessly blended digital interaction with tangible takeaways, reinforcing Kia's commitment to innovative fan engagement at major sporting events.
KHIEMSTUDIO.
KhiemStudio is a creative journey run by a creative based in South Australia, Australia. KhiemStudio thrives in the creative space, in both brand activations, and production-based work. KhiemStudio is constantly growing in the development space, working alongisde SNAP SNAP & SNAP LAB to develop software and website production.
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